Final Essay Due Date

· If handing in essay by hard copy, I need it by Tuesday in my mailbox (E305) by 4pm.

· If taking all the time, e-mail at cankney AT colum DOT edu by 2pm Thursday

· If you want to schedule a conference with me on Tuesday between 2-4pm, see me after class

· If you want me to comment on a draft, I must have a copy e-mailed to me by 4pm Tuesday to guarantee a reading…

Practicals – Outlines
Example

From Girls to Bromance: How to Survive the Bros

I. Preface – YouTube as inspiration

A. Bro Rape – fictional story; parody on sexual assaults on men

• “Bros” – characteristics and hobbies

1. pop music – Jack Johnson
2. video games
3. unique dress

B. Thesis: 3 major ideals: misogyny, sports and positive interactions with
other men

II. What is a Bro and Who are the Bromance?

A. A world of men

1. Sports, sex, humor

B. 3 guys: Aidan, David and Andy

1. Aidan →character
2. David→character
3. Andy→character

C. stereotypical view of manliness

III. Part 1 – Sports and Games

A. Bars, football and fantasy football

• Testing knowledge; competition

1. Horrocks (169) – competition
2. Murphy (65) – men and intimacy

B. Videogames

• Sports and gaming systems

1. Each guy has a system

• Egenfeldt-Nielsen (25) – positive social interaction
• Madden 08 – it’s own section

1. Xbox 360 – the focus
2. 21 hours of play during weekend
3. Goals: To win Super Bowl; Build up stadium, ticket prices, etc.

• Played together – subjects discussed = witty banter, women, classes

C. See themselves as stereotypical men (strength, talent, pride)

IV. Part 2 – Bro-sogyny / Anti-feminism
A. Men are dominant gender

• Murphy (100) – men’s agenda is to keep women “in place”

B. The Bros – embrace hegemonic view

• Women are servers to men, home
• Sexual objects

C. Women in their lives

• Few amongst them
• Physical relationships – men stay in charge

D. Narrative – Sunday night conversation

• Dialogue between 3, discussing a girl

E. Sexist Humor

• Constantly kidding about everything

1. Unafraid of responses from people

• Fine (86-7) – the intent behind jokes ; just for fun, so no harm done!

F. Universal female response

• Assume the guys are cool; just playing
• Never date a Bro

V. Part 3 – Dominance and Jocularity: Males in the Bro Culture …

• Maleness = Respect …….

Outline General Strategy

Structuring Your Argument – final suggestions (see Organization Patterns handout)

1. Be consistent throughout entire essay. You want to create and meet expectations in how you order the giving of information

I. Anecdote →how it represents culture→ context / authorities (secondary sources)
II. Anecdote →how it represents culture→ context / authorities (secondary sources)
III. same structure . . .

Or

I. History/secondary sources →claims on culture →specific examples
II. History/secondary sources →claims on culture→specific examples
III. same structure . . .

Or . . . however your order your content from one idea to the next, be consistent.

2. When creating an outline, make sure to plug in which authors you are going to use within the outline where you plan to use them. (Consult the outline here, for an example.)

3. Don’t rely HEAVILY on space fillers, which include but are not limited to: a. extra long quotes (3 or more lines) b. dialogue written as in a play or novel c. extra space between paragraphs (just indent!) c. don’t put personal info as a header on each page. After page 1, only should see page # and essay.

Reminder for 6/8: Take-home Reading Quiz #4

Due: Tuesday, June 8, 2010 at beginning of class (late to class=0)
Worth: 4 points=4% of final course grade
Guidelines: three-paragraph analysis; MLA format and citation,;12 point, Times New Roman font

Prompt:

Use the following guiding principle to write your analysis of a specific gesture that you see in a culture. The gesture may come from the culture you are doing your final essay on, or not!

Guiding Principle: “Gesture appears as a potential substitute or supplement for the defects of our spoken and written languages” (226).

MLA Citation:

Yelle, Robert A. "The rhetoric of gesture in cross-cultural perspective." Gesture 6.2 (2006): 223- 240. Communication & Mass Media Complete. EBSCO. Web. 20 Apr. 2010

1. Pre-writing Strategy: [Respond to assumptions and elements of the guiding principle]

• What is one gesture that you think in your culture replaces or enhances spoken words?
• How does the gesture do so? In other words, what does the gesture replace?
• What is a possible “defect” in spoken/written language that makes it necessary to replace/enhance through gesture?

2. After the pre-write, type up a structured three-paragraph analysis integrating the given guiding principle. Use today’s in-class strategies AND Chapter 6 techniques (specifically, p. 203, which has a good chart, and p. 206-208)

Practicing Analysis (with Ads)

Writing Exercise: Some Basic Topic Sentences for Analyzing Advertisement (use book examples):

• Make a claim about how an image in your advertisement uses a specific emotional appeal.

• Make a claim about how the slogan/headline makes an emotional appeal. (How does the slogan connect to the emotional appeal? Explain yourself!)

• Make a claim about how the arrangement/placement of objects (words and images) in the advertisement support the emotional appeal you’ve claimed the ad is using…

• Make a claim about why the emotional appeal and specific content in the ad (things you’ve already discussed, perhaps) imply that the ad is geared to a specific audience – and, yes, identify within your claim who that specific audience is.

• Make a claim, reflecting again on the emotional appeal and target audience, about what the ad implies people value. To be even clearer in your claim also mention the product being sold!

***Your answers for each of the above can be what you use to guide your reader through your essay. Logically, if these become your topic sentences you can re-order them according to how you see them clarifying your larger thesis statement. (Each becomes a section of your larger essay, and you can transition between each topic with "hinge sentences"!)

• And you can also make sub-topic sentences for paragraphs that fall under each topic – this is how you can develop your essay. Use paragraphs to get as much in on the topic as necessary

_____________________________________

Writing Exercise 2: Global Introduction to Analysis on Emotional Appeal of an Ad

• Clarify “Who is being targeted in the ad?” and how you see this being the target audience. What does this say about what advertisers think this audience values?

• What emotional appeal is used the most? Identify and also explain why you answer this way by referring to characteristics of the ad.

• What part of the ad most represents the main emotional appeal, and what is the main reason for this claim? (Thesis statement)

Example Practice: Look at the Chris Brown “Got Milk?” ad as an example. Answer the three prompts above in a rough draft analysis of this ad. (We will share. If this Internet is not working we will use an ad from the back of the book.)

Upcoming Schedule

Reminder: We will not have regular class meeting on Thursday, 5/27. The assignments to work on and to prepare for Tuesday's class:

Thursday, May 27, 2010: Library Research Day | Use time to visit your culture and make observations…. Goal: Find secondary source, and if you don’t already have a primary source to analyze, find this!

Tuesday, June 1, 2010:

1. Bring in a guiding principle to use as an analytical starting point for writing on your culture.
2. Read Chapter 13, introduction (654-657) and Jib Fowles’ “Advertising’s Fifteen Basic Appeals” (657-674)

Reading HW for 5/13

Read the introduction to Chapter 9 (Psychology): Obedience to Authority as well as the first two essays in our textbook, Writing and Reading Across the Curriculum, 10th ed.:

"Opinions and Social Pressure," Solomon E. Asch.
"The Perils of Obedience," Stanley Milgram.

***There will be a reading quiz in which you answer the following question, using your text as support. However, because this is so, you have a very short time limit of 20 minutes, and are expected to have come prepared for the short quiz:

Milgram justifies his experiment by the value of his results. Discuss the extent to which Milgram inflicted suffering on the participants in his experiments.

_______________________________________________________________________________

I also recommend reading ahead, the essay "The Stanford Prison Experiment" by Philip K. Zimbardo, if you have time. We will ultimately read and discuss this essay, as we work towards the next step in research -- putting together an Annotated Bibliography -- which we will start work on Thursday.


You might further be interested in our textbook's website. It has a Student Resource section full of extra insight into the readings and strategies we work on in our class.

Reminder: Midterm due Tuesday

Using Synthesis in, and for, Plan of Attack part of Research Proposal:

1. What have authors you’ve collected (and will have read) said on a subject?
2. From what you’ve read and synthesized, what kinds of sources should you be going after from here on out?

• Have you only read up on one side of an argument?
• What other questions do the authors you have read bring up that you will pursue?
• What type of sources have you found, and what seems to be missing? What types of sources will help you? (Ex.: Perhaps you’ve synthesized three articles, realizing each gives three different theories of why people in a culture act a certain way, but you’ve noticed that historical background isn’t provided. Then your synthesis of read material can help you think and propose what kinds of sources you feel you need to attempt to find.)

Homework: Midterm Research Proposal is due on Tuesday at 2pm. I will collect them in our normal classroom, will hand out the next assignment, and our class will be done at 2:20 or so! Make DARN sure the Proposal is printed and in my hand when I collect them at 2pm on Tuesday! Any late Research Proposals means you’ve failed the class, as I do not accept late major papers (consult the syllabus for this policy).